Style is not just the clothes on our backs-it is self-expression, representation, and transformation.

As a fashion-obsessed Ojibwe teen, Christian Allaire rarely saw anyone that looked like him in the magazines or movies he looked to for inspiration. Now the Fashion and Style Writer for Vogue, he is
working to change that-because clothes are never just clothes. Men's heels are a statement of pride in the face of LGTBQ+ discrimination, while ribbon shirts honor Indigenous ancestors and keep culture alive. Allaire takes the reader through boldly designed chapters to discuss additional topics like cosplay, make up, hijabs, and hair, probing the connections between fashion and history, culture, politics, and social justice.

• *Lead title marketing campaign*
• Consumer and Trade key reviewer printed ARC and DRC mailing
• NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
• Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; finished book mailing to booksellers, museums; promotion through Annick e-newsletters; Trade advertising; promotional materials
• Librarian and teacher outreach, including promotion at Day of Dialog (Oct. 2020) ALA MW, OLA, TLA, SLJ Middle Grade Magic; contesting and more in Annick teacher-librarian newsletter; Trade journal editor meetings with author; Library advertising; Educator's guide
• Print and online publicity campaign, including fashion media review mailing leveraging author's network; fashion, diverse, Indigenous/Native American bookstagrammers, bloggers, YouTubers; Shelf Awareness May feature interview with Traci Sorell
• Consumer outreach including "The Power of Style" social media campaign with virtual author events with book's 26 contributors; endorsements from author's network; consumer contesting with art from high-profile book contributor; Consumer advertising in BookRiot, Shelf Awareness, keywords
• Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more

About the Author
Christian Allaire is an Ojibwe writer who grew up on the Nipissing First Nation reserve in Ontario, Canada. His writing has appeared in Elle, Flare, and of course, Vogue, among other outlets. He is based in New York City.

Awards
Winner of Norma Fleck Award 2022 (Canada). Joint winner of Choices 2022 (United States) and Book of the Year List 2022 (United States) and Texas Topaz Reading List 2022 (United States) and Best Books List 2022 (Canada). Commended for Quick Picks for Reluctant Young Adult Readers 2022 (United States). Short-listed for Cybils Award 2022 (United States) and Next Generation Indie Book Award 2022 (United States). Nominated for Rocky Mountain Book Award 2022 (Canada) and Quick Picks for Reluctant Readers 2020 (United States).



Book Information
ISBN 9781773214917
Author Christian Allaire
Format Paperback
Page Count 100
Imprint Annick Press Ltd
Publisher Annick Press Ltd