Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake?

The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad events more strongly than good ones. It makes sense in evolutionary terms, but in our modern world the lure of bad is more powerful than ever. It governs our moods, drives marketing and dominates the news. It can explain everything from why wars start or couples divorce, to why we mess up job interviews or feud with neighbours.

But there is good news. By using smart strategies from new science, we can train our brains to get better at spotting our own negativity bias, fighting back with our rational minds to manage the bad in our lives - and even using its power for positive results.

About the Author
John Tierney is the author of Willpower and writes the 'Findings' science column for the New York Times. His writing has won awards from the American Association for the Advancement of Science and the American Institute of Physics. Roy F. Baumeister is the author of Willpower and a social psychologist who explores how we think about the self, and why we feel and act the way we do. He is especially known for his work on the subjects of willpower, self-control, and self-esteem, and how they relate to human morality and success.

Reviews
Illuminating * Times *
Tierney and Baumeister argue their case forcefully and well, and supply vast quantities of evidence in its favour * Daily Mail *



Book Information
ISBN 9780141975801
Author John Tierney
Format Paperback
Page Count 336
Imprint Penguin Books Ltd
Publisher Penguin Books Ltd
Weight(grams) 247g
Dimensions(mm) 198mm * 129mm * 19mm