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The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Succeed by Ofer Mintz 9789811658679
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The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Succeed by Ofer Mintz 9789811658679

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Description

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book's solutions to navigate through and succeed in the post COVID-19 future.

Book Information
ISBN 9789811658679
Author Ofer Mintz
Format Hardback
Imprint Palgrave Macmillan
Publisher Springer Verlag, Singapore
Weight(grams) 148g

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