This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

About the Author

Philip K. Y. Young is the author of The Portable MBA in Economics, published by Wiley.

John J. McAuley is the author of The Portable MBA in Economics, published by Wiley.

Book Information
ISBN 9780471595267
Author Philip K. Y. Young
Format Paperback
Page Count 304
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 758g
Dimensions(mm) 261mm * 182mm * 29mm