'Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C. BROOKS

For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment.

In The Perennials, Mauro Guillen unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict. These post-generational perennials offer the promise of liberating us from the constraints of the accepted four stages of life model, therefore allowing everyone the chance of living a much more rewarding and fulfilling life. Guillen proceeds to unveil how this revolution will impact young people just entering the world of work, as well as those who are living and working longer.

This multigenerational revolution is already happening and Mauro Guillen identifies how we can usher in a new era of innovation in almost every facet of life and work - powered by the perennials.

From an international bestseller: for the first time ever, eight generations live side by side - this groundbreaking new book reveals what we must change and how to all benefit from our multigenerational society.

About the Author

Mauro F. Guillen is one of the most original thinkers at the Cambridge Judge Business School, where he is the incoming Dean. An expert on global market trends, he is a sought-after speaker and consultant. His research, op-eds, and commentary have been featured in numerous outlets, from the New York Times and the Wall Street Journal to The Economist, and the Financial Times. He has appeared on radio and TV shows such as NPR's Marketplace and Radio Times, CNBC's Mad Money and Squawk Box, and CNN's Fareed Zakaria GPS.

His book on 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was an instant Wall Street Journal bestseller and a Financial Times Book of the Year.

Reviews
'Leading sociologist Mauro Guillen challenges sequential models of living and invites us to rethink our careers, our families, and our future plans.' -- Adam Grant, New York Times bestselling author of Think Again
'Forget about Millennials. It's time to focus on Perennials. This insightful and deeply researched book shows the limits of thinking in terms of generations. A must read.' -- Richard Florida, bestselling author of The Rise of the Creative Class
'As life expectancy, technology, and policy change, the possibilities for our lives and careers are changing just as quickly. The Perennials will open your mind to your own future and show you a new world of adventure.' -- Arthur C. Brooks, New York Times bestselling author of From Strength to Strength
'Well-written and refreshing ... A must read for those seeking greater fulfilment, impact and success.' -- Mohamed A. El-Erian, New York Times bestselling author of The Only Game in Town
'The Perennials offers an invaluable guide to navigating demographic and technological shifts. A deeply researched, sharply relevant and necessary read.' -- William P. Lauder, Executive Chairman, The Estee Lauder Companies



Book Information
ISBN 9781788706650
Author Mauro Guillen
Format Hardback
Page Count 240
Imprint Heligo Books
Publisher Bonnier Books Ltd
Weight(grams) 480g
Dimensions(mm) 240mm * 162mm * 27mm