How can you stay relevant for your customers? The answer is a combination of the following three factors: technology, personal involvement and social commitment. The past ten years have been marked by the arrival of 4G, mobile services, and robotics. These technologies have brought about a revolution in the field of customer experience and in the future, this will evolve even further. As a company, you will have to take a more active part in the personal life journey of your customers. This opens up the opportunity to tackle, together with your customer, concrete social world problems, including climate change, mobility, and health care. Customers increasingly seek out companies that do good for both themselves, and the world.

Named one of Forbes' Top 10 Business Books That Will Help You Chart A Successful Future by Forbes Magazine (December 2020)

About the Author
Steven Van Belleghem is an expert in customer centricity in a digital world. He is a highly sought-after speaker for congresses, company meetings and events all over the world. Steven is also partner consultancy company Nexxworks, co-founder of Zembro and of content creation bureau Snackbytes.


Book Information
ISBN 9789401470353
Author Steven Van Belleghem
Format Paperback
Page Count 256
Imprint Lannoo Publishers
Publisher Lannoo Publishers
Weight(grams) 657g