ALL-NEW SECOND EDITION COMING APRIL 2021!

This book is like having coffee with an award winning marketing expert. Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit, only-what-you-need-to-know, immediately actionable advice for marketing your business or startup. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan? How can you create unstoppable word-of-mouth for your business? Why is it a mistake to try and be on every social media platform? Within these pages you'll get the answers to some of the most frequently asked questions about how to promote your business like these. Along the way, you'll learn how to fit your entire marketing strategy on a single page, what it takes to create a tagline that people remember, how to buy advertising at a fraction of the "sticker price," why some customers remain loyal while others leave as soon as they get a better deal, and the #1 most important thing about branding that most small businesses forget. Inspired by real life conversations and experiences with hundreds of small business owners and entrepreneurs, this is the rare guide that will skip all the useless definitions, avoid the fluff and cut right to the point to give you the real-life advice you need to hear with an irreverent "non-obvious" perspective you deserve. From downloadable one page guides to real life stories and examples, this guide will give you the inspiration and tools to put together a winning marketing strategy to grow your business - no matter how much you know about marketing already.

* Marketing Taglines: "Like Having Coffee With An Expert." | "Not for Dummies or Idiots." | "Useful Guidebooks Are Not 300 Pages." | "The Guidebook You've Been Googling For." | "Useful Advice For Business Badasses." | "Start Faster, Get Better Results."

* National media publicity outreach (TV, radio and print) and 25+ podcast interviews planned

* National keynote speaking tour (30+ large events per year - including planned speaking at large industry trade shows such as Digital Summit, Regional Forbes, CES, SXSW and NRF)

* Op-Ed and guest articles planned for top tier business media (Business Insider, Inc, Fast Company)

* Full page ads in national magazine during launch months (WIRED, BusinessWeek + others)

* Promotion via author's existing email marketing lists and social media platforms (100,000+ targeted individuals)

* Affiliate email marketing promotions via other industry lists (500,000+ targeted individuals)

About the Author
Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.


Book Information
ISBN 9781940858609
Author Rohit Bhargava
Format Paperback
Page Count 124
Imprint Ideapress Publishing
Publisher Ideapress Publishing