New Screen Ecology in India is an open access book that provides an in depth exploration of the digital transformation of the Indian media industry. Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the 'new screen ecology'. He reveals how the Indian screen industries are affected by the social relations between these agents, and how industrial practices are blurring the amateur-professional divide through creator and content interdependencies. Mehta goes beyond theoretical analysis by interrogating the production practices of 13 different platforms and portals, including Hotstar, Netflix, YouTube, and TVFPlay. He analyses the extent to which they benefit from the lack of censorship and restrictive industrial practices that are characteristic of traditional media structures. By doing so, he provides a unique and insightful examination of the dynamics of digital transformation in the screen industries in a region-specific context. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. This book has been published open access thanks to the financial support of the Open Access Book Fund of the University of Groningen.

Explores the digital transformation of Indian media industries, emphasizing the role played by online content creators and social media platforms.

About the Author
Smith Mehta is Fellow at the Center for Advanced Internet Studies, Bochum, Germany. He is a critical media industries scholar, having published on issues related to creative labor, digital distribution, and cultural economy in leading journals including such as Media, Culture and Society, Television and New Media, Convergence and International Journal of Cultural Studies.


Book Information
ISBN 9781839025716
Author Smith Mehta
Format Paperback
Page Count 184
Imprint BFI Publishing
Publisher Bloomsbury Publishing PLC