New times create new needs - and new needs require new solutions. The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order.

It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs.

'Hardcore business people are realising that they can increase their profits by incorporating social responsibility into their business, and heartcore idealists are realising that the use of market methods helps them meet their social goals successfully,' argues Tania Ellis.

With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Read The New Pioneers to gain insight into the new rules that are paving the way for business unusual - for the benefit of humanity and the bottom line.

Learn more about The New Pioneers and join the movement of sustainable businesses and social entrepreneurs at www.thenewpioneers.biz

About the Author

Tania Ellis is a Danish-British prize-winning writer, speaker and business innovator, who specializes in social business trends.

With over 20 years of work experience from the business sector, 12 of the years in various management positions, and an Executive MBA from Henley Management College in London, she has extensive theoretical and practical experience in bridging people's needs with business needs.

In 2003 Tania Ellis formed communications and consulting company Inspiratorium ^(R), where she gives advice and inspiration on social business trends to a wide range of national and international private, public and civil organizations including large corporate brands, NGOs, educational institutions, ministries, municipalities, think tanks and social entrepreneurs.

As one of Scandinavia's leading social business experts, Tania Ellis often features in the media as a trendspotter and opinion leader, and is a popular inspirational speaker. The idea of how both social and economic value creation can be achieved is always core to her message.

www.taniaellis.com

Reviews
explains the keyprinciples of sustainable business and provides insight into thenew rules that are changing the businessworld . (Growingbusiness.co.uk, March 2011). 'Ellis asserts a new prevailingview that there is more to life than profit, and that business isincreasingly reflecting this-overall an interesting and inspiringread'. (Green World, November 2011)



Book Information
ISBN 9780470748428
Author Tania Ellis
Format Hardback
Page Count 280
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 544g
Dimensions(mm) 234mm * 160mm * 27mm