"The Hallmarks for Successful Business" is a complete guide to business development for small and medium-sized companies. It provides proven and practical advice on: the way to survive, change and grow; planning for successful business development; achieving real growth - with minimal risk; creating new business opportunities; and much, much more - by combining the results of extensive research by Dinah Bennett at the Foundation for SME Development at the University of Durham with the hands-on consulting experience of David Hall and his associates, this book provides a practical step-by-step guide to actions which business people can take to achieve tangible success. Throughout the text, the book is packed with practical examples and procedures being used by manufacturing and service companies in the field.

About the Author
David Hall started and built his consultancy business from nothing to over 100 employees operating from 14 centres across the UK. He wrote the first edition of 'Hallmarks' in 1991 and it formed the basis of his award-winning BBC business series 'Winning'. He continues to consult with some of the UK's leading entrepreneurial businesses. Dinah Bennett is a Programme Director and Senior Tutor at the Foundation for SME Development at the University of Durham. She teaches and consults on small business marketing and business development internationally.

Reviews
A management classic - one of those books which should be on every manager's reading listA" Business Franchise Magazine



Book Information
ISBN 9781852522742
Author David Hall
Format Paperback
Page Count 160
Imprint Management Books 2000 Ltd
Publisher Management Books 2000 Ltd