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The Name of the Game: The Business of Sports by Jerry Gorman 9780471594239
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The Name of the Game: The Business of Sports by Jerry Gorman 9780471594239

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Description

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the--scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

Book Information
ISBN 9780471594239
Author Jerry Gorman
Format Paperback
Page Count 278
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 460g

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