We have grown accustomed to the ubiquity of corporate influence in retail outlets, restaurants, and even higher education-but what happens when corporations take over desire? The Naked Result: How Exotic Dance Became Big Business explores the changing world of striptease, tracing its path from the unruly underground to brightly lit, branded "gentlemen's clubs." Drawing on her own experience as an exotic dancer, Jessica Berson examines the ways that striptease embodies conflicting notions of race, class, and female sexuality, and how the exotic dance industry deploys these differences to codify and commodify our erotic imagination. Chain clubs, fitness programs, and music videos are moving exotic dance into the mainstream, and stripping its historical potential to embody and express subversive desires-erotic and otherwise-and generate resistant modes of female erotic subjectivity. Through case studies including Boston's Combat Zone in the 1970s-80s, the development of lap dancing in London in the 1990s, and the triumph of corporate striptease in post-Giuliani New York City in the last decade, The Naked Result reveals an industry that increasingly eradicates individuality and agency in order to increase profits. Ultimately, The Naked Result argues that corporatization has cheerfully smothered the diversity of sexual desire and expression for both dancers and customers, repackaging the most mysterious human emotions into easily branded experiences no more personal or powerful than those to be found in any themed restaurant or coffee mega-chain.

About the Author
Jessica Berson teaches Dance Studies at Yale University, and has been a member of Dance and Drama faculties at Harvard University, Wesleyan University, and University of Exeter (UK). She holds a Ph.D. in Theatre Studies from University if Wisconsin-Madison, and is a Certified Laban Movement Analyst. She lives in Boston with her husband and two sons.

Reviews
The Naked Result, a book long in the making, is the single most generous take on striptease I have encountered ... [Berson] finds room for self-definition in the "sometimes uncomfortable and discomforting hyrbrid of theatrical performance, popular dance, and sex work" that is striptease. * Lauri Umansky, Women's Review of Books *


Awards
Winner of Winner of the 2017 Award for Outstanding Book, Association for Theatre in Higher Education.



Book Information
ISBN 9780199846207
Author Jessica Berson
Format Hardback
Page Count 296
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 570g
Dimensions(mm) 242mm * 162mm * 25mm