In The Multinational Enterprise, Mark Casson - an important thinker in international business for more than 40 years - provides a state-of-the art review of recent developments in the economic theory of the multinational enterprise. He shows how recent developments in theory shed new light on the historical emergence of multinational enterprises, and explains the different forms that multinationality has taken in different industries and different regions of the world.

Mark Casson brings together his leading research on internalisation theory as a general theory of the multinational enterprise. He offers cutting-edge analysis across four distinct sections: marketing and brands, supply chain coordination, methodology and the theory of the firm, and risk management. The book also sets out an exciting new research agenda, which explores the future place of the multinational in the evolving 'knowledge economy' and in a politically uncertain world.

This book will appeal to doctoral students and faculty in business schools in need of the latest theoretical developments and also those in economics departments that specialise in business and industrial economics.

About the Author
Mark Casson, Professor of Economics and Director, Centre for Economic Institutions and Business History, University of Reading, UK

Reviews
'Casson and his co-authors provide a powerful restatement and renewal of the concept of internalization as a general theory of the multinational enterprise. The book expands the boundaries of the theory's application, while confidently asserting its identity in economics rather than strategic management. A particularly compelling component is the innovative use of historical evidence and perspectives on issues such as branding strategies and response to risk.'
--Geoffrey Jones, Harvard Business School, US



Book Information
ISBN 9781789904291
Author Mark Casson
Format Paperback
Page Count 368
Imprint Edward Elgar Publishing Ltd
Publisher Edward Elgar Publishing Ltd