Description
How can managers and executives motivate workers to make them happier and more productive? How can employees find meaning and motivation in their careers? The classic Two Factor Theory--a simple, time-tested model for conceptualizing job satisfaction--is here re-imagined for a modern world, with relevant examples, and backed by dozens of academic studies that organizational leaders can draw upon to improve worker motivation.
The Universal Dual-Factor Survey (UDS) is introduced, providing a means to assess workforce job satisfaction. Managers will be able to understand which factors need improvement, leading to more meaningful work. Employees, at all levels of business, government and nonprofit organizations, will be able to improve personal motivation, facilitating a more cohesive and thriving workforce.
About the Author
Brad Ward is an associate professor of business administration at Milligan University in Johnson City, Tennessee.
Book Information
ISBN 9781476680217
Author Brad Ward
Format Paperback
Page Count 211
Imprint McFarland & Co Inc
Publisher McFarland & Co Inc
Weight(grams) 286g
Dimensions(mm) 229mm * 152mm * 11mm
