Imagine designing a race that only you could win. Now imagine that race was your life. You're done with living by other people's rules. It's time to define your own version of success and set free your inner maverick. Success is something that many of us are encouraged to pursue from a young age - but what defines 'success'? Many people are taught to set goals in pursuit of a generic definition of success that is dictated by society: chase money, pass exams, build profile, attract followers, or generate likes. Even if we do reach the top of the mountain, we often find it to be less than we expected. Living someone else's life is draining; individuals are tired and society is poorer as a consequence. The Modern Maverick sets out a roadmap for a different way forward. A way that combines purpose and profit. A way that helps you figure out your own definition of success and gives you the courage and tools to pursue it. It moves beyond a general question around purpose, and instead focuses on identifying what you are truly passionate about, what you are uniquely good at, what you can get paid enough for - and how all of that dovetails with what the world needs. Using a distilled set of 'Maverick' principles, the books presents a clear 4D process to help you create the life you want: 1. Discover - what are you uniquely able to do 2. Dream - about what is possible for your life 3. Do - create and put into action your Maverick plan 4. Develop - ensure the plan evolves and deepens By helping you find the best version of yourself, your work and your relationships, the book shows you how to build your inner Maverick. By becoming clearer and more intentional about how and where you spend your energy and focus, you can create a life where you have positive impact, autonomy, choice and time. A win for you, but - crucially - a win for those close to you, and, over time, a win for society at large.

The Modern Maverick will help you figure out your own definition of success and gives you the courage and tools to pursue it effectively.

About the Author
Ed Haddon is the founder of Haddon Coaching, the first coaching business in the UK to be B-Corp certified. As a team of coaches, they specialise in working with Maverick founders and individuals seeking a better life. For over a decade they have helped senior teams at companies such as Okta, Sweaty Betty, Rapha and Wahaca combine profit with purpose and enrich the working culture for thousands of people.

Reviews
This is the book we all need to change our inner and outer life when we feel stuck in this world of crisis. It is clear, inspiring, and full of actionable wisdom. -- Julia Samuel MBE * best-selling author of Grief Works *
Ed's coaching has inspired so many people. This is an important book. It has so much wisdom in it, whether you are searching for meaning, growing a company, or seeking to contribute to a community. -- Henry Dimbleby MBE * Co-Founder of Leon, and author of the National Food Strategy *
Invest in this book to invest in yourself. It will be worth it. Well-written, clear, deep and pragmatic. The combination of personal stories, excellent ideas and exercises is just right. Take this challenge on and your life will be the better for it. -- Dr Carol Kauffman * Assistant Professor at Harvard, Founder Institute of Coaching, Thinkers 50 top 8 coaches and Ranked #1 Leadership Coach by Marshall Goldsmith MG100 *
This book brilliantly lays out the Maverick Way that Ed has developed and applied so effectively to me, as well as many other entrepreneurs. It gives us the tools to live our best lives, true to ourselves, and guides us to find our own version of success. -- Simon Hill-Norton * Co-Founder of Sweaty Betty *
Ed and his team have been an important part of the success of Hawksmoor. The Modern Maverick is a great resource for replicating that coaching in your own career or business. -- Will Beckett * Co-Founder and CEO of Hawksmoor *
This book will help unlock any limiting beliefs you may have around success and what is possible, allowing you to live a freer, happier, and more fulfilled life. It is a call to action and a really practical framework to effect the change you seek. -- Tom Kay * Founder of Finisterre *
I would highly recommend having a read of this wonderful collection of insights into why we might be finding life a bit of a slog, and what we can do about it. Ed has put together the tools for you to create your own map and define your own success. -- Pippa Evans * Co-Founder of The Sunday Assembly, and author of Improv your Life *
This book enables you to navigate life in a way that feels meaningful, balanced, and joyful. It contains quiet and much-needed wisdom for our noisy times. -- Shamil Thakrar * Co-Founder and CEO, Dishoom *
It's a dream for many people to combine their work with their personal passion. But how do you know where to start on that journey? Ed's book gives you the tools and confidence to take the first step towards a better, more fulfilling life. -- Simon Mottram * Founder of Rapha *
This book opens up Ed's extraordinary toolkit, built upon many decades of learning and experience. -- Paul Croft * Co-Founder of Mediatonic (now part of Epic Games) *



Book Information
ISBN 9781399407090
Author Ed Haddon
Format Paperback
Page Count 288
Imprint Bloomsbury Business
Publisher Bloomsbury Publishing PLC