Description
In this pioneering study, the authors
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
About the Author
Charles E. Osgood is professor of psychology and research professor in the Institute of Communications Research, University of Illinois. George J. Suci is associate professor in the Department of Child Development and Family Relationships, Cornell University. Percy H. Tannenbaum is professor of psychology and journalism, and director of the Mass Communications Research Center, University of Wisconsin.
Book Information
ISBN 9780252745393
Author Charles E Osgood
Format Paperback
Page Count 360
Imprint University of Illinois Press
Publisher University of Illinois Press
Weight(grams) 426g
Dimensions(mm) 229mm * 152mm * 23mm
deal with the nature and theory of meaning and present a new, objective
method for its measurement which they call the semantic differential.
This instrument is not a specific test, but rather a general technique of
measurement that can be adapted to a wide variety of problems in such areas
as clinical psychology, social psychology, linguistics, mass communications,
esthetics, and political science. The core of the book is the authors' description,
application, and evaluation of this important tool and its far-reaching
implications for empirical research.
About the Author
Charles E. Osgood is professor of psychology and research professor in the Institute of Communications Research, University of Illinois. George J. Suci is associate professor in the Department of Child Development and Family Relationships, Cornell University. Percy H. Tannenbaum is professor of psychology and journalism, and director of the Mass Communications Research Center, University of Wisconsin.
Book Information
ISBN 9780252745393
Author Charles E Osgood
Format Paperback
Page Count 360
Imprint University of Illinois Press
Publisher University of Illinois Press
Weight(grams) 426g
Dimensions(mm) 229mm * 152mm * 23mm
