The Mass Media and Power in Britain is a thorough, lievely introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere. Contemporary questions surrounding todays media are also addressed. What is the role of the audience? How do people take pleasure from media culture? What are the issues surrounding the news, advertising, public services broadcasting, the shaping of public understanding, censorship, violence, and `moral panics'? The authors also look towards the future, considering prospects for a global media and the possible effects of the information superhighway. An invaluable introduction and point of reference for students of sociology, media studies, politics and human geography, The Mass Media and Power in Modern Britain will be essential reading for anyone interested in our mass media _
Reviews
This is likeable and provocative stuff./Journal of Area Studies 1998.
a useful ... introduction to the mass media in Britain * Times Higher Education Supplement *



Book Information
ISBN 9780198781714
Author John Eldridge
Format Paperback
Page Count 210
Imprint Oxford University Press
Publisher Oxford University Press
Weight(grams) 254g
Dimensions(mm) 203mm * 133mm * 12mm