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The Marketing Manual Michael Baker 9780750636520
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The Marketing Manual Michael Baker 9780750636520

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Description

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.

The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.



Book Information
ISBN 9780750636520
Author Michael Baker
Format Paperback
Page Count 288
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 530g

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