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The Management of Business-to-Business Advertising: A Working Guide for Small to Mid-size Companies by Stewart Ross 9780899301631

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Description

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Book Information
ISBN 9780899301631
Author Stewart Ross
Format Hardback
Page Count 175
Imprint Praeger Publishers Inc
Publisher ABC-CLIO

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The shipping was just superior; not even one of the books was in contact with the shipping box -anywhere-, not even a corner or the bottom, so all the books arrived in perfect condition. The international shipping took around 2 weeks, so pretty great too.

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