Description
About the Author
Richard M. Fried is professor of history at the University of Illinois at Chicago and author of Men Against McCarthy, Nightmare in Red, and The Russians Are Coming! The Russians Are Coming! He studied at Amherst College and Columbia University, and has been a senior Fulbright lecturer. He is married with two children and lives in Glen Ellyn, Illinois.
Reviews
A fine biography. -- John M. and Priscilla S. Taylor * The Washington Times *
Fried shows the extent of Barton's true influence . . . as a pioneer in modern political advertising. -- James Boylan * Columbia Journalism Review *
Well-researched and well-written. -- Walter A. Friedman * Journal of American History *
Brief, fair-minded, and well-researched. -- Robert K. Landers * Commonweal Magazine *
Fried paints a broader portrait of Barton . . . a straightforward biography. * Business History Review *
This admirable, readable volume enriches our knowledge of Barton's career and his political involvements. . . . A well-researched and detailed, if relatively brief, account of a neglected pioneer of contemporary image-making. -- David Greenberg * Washington Monthly *
Well-researched . . . insightful biography . . . rightly considers Barton's life . . . a parable about . . . relationship between corporate business ideology and popular mainline protestant thought. -- Quentin J. Schultze
Richard Fried has written an engaging, deeply researched, and admirably balanced brief biography of Bruce Barton-adman, best selling author, and politician who was indeed very well-known during his heyday between the 1920s and 1950s. An accomplished historian, Fried is especially good at capturing the context of Barton's times. -- James T. Patterson, Brown University
One of America's most prominent ad agents, Bruce Barton assiduously crafted kindly images for soulless corporations and dour presidential candidates. He was also a prolific essayist, lay theologian and, briefly, a member of Congress. In a wonderfully written and researched book, Richard M. Fried skillfully describes Barton's many legacies. The Man Everybody Knew will be necessary reading for historians of America's political and commercial cultures. -- James L. Baughman * University Of Wisconsin-Madison *
Entertaining and succinct introduction. . . . Mr. Fried sees his biography as a corrective, and indeed it is. -- Christine Rosen * The Wall Street Journal *
Despite his many achievements few know [Barton's] name today: history professor Fried remedies this omission. -- Diane C. Donovan, editor, Midwest Book Review * Midwest Book Review *
It's been worth the wait. -- James B. Twitchell * The Wilson Quarterly *
A suitably brisk, anecdote-filled account. -- Michael Kazin * The New York Times *
Fried aptly characterizes Barton. -- Joseph Epstein * The Weekly Standard *
Awards
Commended for Society of Midland Authors Award (Biography) 2006.
Book Information
ISBN 9781566636636
Author Richard M. Fried
Format Hardback
Page Count 304
Imprint Ivan R Dee, Inc
Publisher Ivan R Dee, Inc
Weight(grams) 590g
Dimensions(mm) 235mm * 154mm * 28mm