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The Leap to Globalization: Creating New Value from Business Without Borders by Harry Korine 9780787962111

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Description

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Book Information
ISBN 9780787962111
Author Harry Korine
Format Hardback
Page Count 176
Imprint Jossey-Bass Inc.,U.S.
Publisher John Wiley & Sons Inc
Weight(grams) 422g

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