Description
Too many start-ups don't make the grade - what makes a successful business take off?
Starting a new business is exciting, but there are many traps for the unwary. Some would-be entrepreneurs stick so firmly to their step-by-step guides that they don't see what's really going on. Others become so obsessed with potential problems they lose sight of the bigger picture. What they really need, according to serial entrepreneur Norm Brodsky, is a mindset that will help them to stay focussed on the real goals and grab opportunities whenever they arise. He calls it 'the knack'. It's helped him to build eight phenomenally successful companies, and in this book he uses stories of real companies facing real challenges to show you how to develop it too.
A street smart approach and business acumen are within any aspiring entrepreneur's reach - all you need is 'the knack'
About the Author
Norm Brodsky, the founder of Citi Storage, is an entrepreneur and a three-time Inc. 500 honoree. He began writing his monthly Inc. column (with Burlingham) in December 1995.
Bo Burlingham is Inc.'s editor at large. He is the co-author of The Great Game of Business and A Stake in the Outcome, and the author of Small Giants.
Reviews
Encouraging, succinct and informative, this is an excellent guide for anyone looking to dive into a new business or expand an existing one * Publishers Weekly *
Book Information
ISBN 9781847940339
Author Bo Burlingham
Format Paperback
Page Count 288
Imprint Random House Business Books
Publisher Cornerstone
Weight(grams) 202g
Dimensions(mm) 198mm * 129mm * 17mm
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