How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.

Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch.

The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

About the Author
Jeetendr Sehdev is the world's leading celebrity expert. A trailblazer in pop culture, he has become one of the most prominent figures in celebrity news and a sought-after adviser to top international companies. Jeetendr's research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like the Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in Los Angeles where he teaches at the University of Southern California.

Reviews
The best in the business * Variety *
The love child of TMZ and The Economist -- David Geha, Senior Producer * Extra *
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves -- Jennifer Prince, Head of Entertainment * Twitter *
With celebrity branding expert Jeetendr Sehdev's powerful manifesto, you'll be your most authentic, impulsive, selfie-sawy version of you in no time. * OK! Magazine *
A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment! -- Brian Stolz, Chief People Officer * Activision Blizzard *
More than a marketing bible... Jeetendr's The Kim Kardashian Principle is a movement! -- Kelly Mullen, Head of U-Entertainment * Unilever *
One of the most influential books of the year * Michael Levin, Huffington Post *
Everything that a PR or spin doctor has traditionally advised: do the opposite * The Times *
Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle * Steven Rogers, BBC *
The most buzzed about business book of the year! * Forbes *
Sehdev is right on point * Director *
A bona fide media darling * Hashtag Legend *
Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where Pew Die Pie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff! * Us Weekly *
A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment! -- Brian Stolz, Chief People Officer * Activision Blizzard *
Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where Pew Die Pie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff! * Us Weekly *



Book Information
ISBN 9780349412986
Author Jeetendr Sehdev
Format Paperback
Page Count 256
Imprint Little, Brown
Publisher Little, Brown Book Group