Description
Author has hired a publicist: PR By the Book, marika@prbythebook.com
Potential Media Hooks/ Angles (These are more fully developed in Month 1 team brainstorm meeting and are constantly evolving based on news cycle.) Build on Lucy's brand she's built with her body of work; continue to develop her brand; position as "talking head" for mid to top tier media outlets around issues related to the Vietnam War The 45th anniversary of the end of the Vietnam War; discuss the loss of Jerry and how those are the lesser discussed casualties of war (I like pitching a contributed article by the former title of the book: Who the hell is Jerry Rose?) Lucy wonders about mixing her current brand around aging gracefully and how it might or might not merge with this biography/topic Discuss how pop culture (like TV show "This is Us") blends in topics related to the Vietnam War to bring it to a younger generation (Lucy's target reader: ages 50-75) Offer Lucy in markets where she's speaking- get tour schedule Consult on maximizing her blog, LinkedIn, Facebook, Twitter Dates for potential angles (just examples, there are many others): National Friendship Week- Aug 21-27 Be Kind to Humankind Week- Aug 25-31 Purple Heart Day- Aug 7 Senior Citizen's Day- Aug 21 National Grief Awareness Day- Aug 30 We Love Memoirs Day- Aug 31 Veteran's Day- Nov Targeted Media Traditional Media - a. Book/Feature/Culture editors at appropriate magazines and regional dailies (Lucy lives in Minneapolis) b. Talk radio shows covering appropriate topics (i.e. NPR) c. Pitch to local TV first Digital/Online Media -- Book/Feature/Culture editors at online sites - pitch to online arm of major magazines and regional dailies & broadcast 5. Bloggers - offer pre-written Q&A, excerpts 6. Develop a Virtual Book Tour (VBT) around week of publication, to include the following: i.Appropriate bloggers - offer pre-written Q&A, excerpts, author feature, etc. ii.Podcasters iii.Bookstagrammers iv.Reviewers on GoodReads, Amazon
About the Author
Jerry Rose published feature articles and photographs in Time, The New York Times, The Saturday Evening Post, New Republic, The Reporter, and other news venues. He authored two books: Reported to be Alive (Grant Wolfkill, Simon and Schuster, 1965) and Face of Anguish (Free Asia Press, 1965), a book of his photographs. He had an MA from the Iowa Writers Workshop and also published fiction in literary magazines. He is deceased and this memoir was created with the help of his sister and co-writer, Lucy Rose Fischer. Lucy Rose Fischer, an award-winning Minnesota author, artist, and social scientist, is the author of five previous books: Linked Lives: Adult Daughters and Their Mothers (Harper and Row, 1986, translated into German); Older Minnesotans (Wilder Foundation, 1989); Older Volunteers (Sage, 1993, NSFRE Research Prize); I'm New at Being Old (Temuna Press, 2010, Independent Publishers Gold Award and Midwest Book Award); and Grow Old With Me (Temuna Press, 2019), as well as more than 100 professional research articles. She has a PhD in sociology and an MA in Asian Studies. She currently resides in Minneapolis, Minnesota.
Reviews
2021 Independent Publisher Book Awards (IPPY Awards): Gold Winner in Autobiography/Memoir II (Coming of Age/Family Legacy/Travel)
2021 Eric Hoffer Awards: Finalist
Winner of a Forward Book of the Year Award
"A thoughtful, revealing look at the early years of the war in Vietnam from one of the first reporters to cover it. This book sits well alongside The Mark, Street Without Joy, and other essential frontline reports. Readers will feel as if they've been in the firefights Rose describes, an immediacy both thrilling and frightening." -Kirkus Reviews, starred review "Passionate and gripping, The Journalist is the story of Jerry Rose, an acclaimed American journalist who gave his life to tell the hidden truth about the US's involvement in the bloody, divisive Vietnam War. Profound, disturbing, and humane, The Journalist illuminates the Vietnam War in the words of a courageous, gifted man who dedicated his life to telling the truth, no matter what it cost him." -Foreword Reviews "Jerry Rose, as a young journalist in Vietnam in the early 1960s, was an intimate witness to the beginnings of the tragedy that became America's Vietnam War. This riveting memoir is a chronicle of ambition, war, love, and loss." -Judy Bernstein, author of They Poured Fire on Us and Disturbed in Their Nests "Fischer's writing style gripped me from her very first words and carried me along a page-turning journey. I held my breath until the end. This is a do-not-miss piece of literary gold. An instant classic." -Marni Freedman, founder of the San Diego Writers Festival, and author of Permission to Roar "Destined to be a Blockbuster. I have no doubt that in a few year's time, we will see Jerry's life on the big screen. It's that good." -Carlos de los Rios, screenwriter and producer of Diablo and The Da Vinci Treasure "I am astonished by Jerry's story of courage and truth-telling, but even more so by his sister and author Lucy Rose Fischer, who is able to bring his story to life long after his death, in a fascinating read that keeps you turning the pages until the very end." -Elizabeth Eshoo, author of Masai in the Mirror, Winds of Kilimanjaro, In Shaking the Tree, and II and III
Book Information
ISBN 9781684630653
Author Jerry A. Rose
Format Paperback
Page Count 352
Imprint SparkPress
Publisher SparkPress