Description
The INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.
INSEAD-Wharton Alliance experts explore the controversial topic of how business can respond to globalization.
About the Author
Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program. John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.
Reviews
'... a milestone on the unified academic treatment of global business.' getAbstract.com
'Excellent introduction to the issues at the leading edge of globalization today.' Long Range Planning
Book Information
ISBN 9780521835718
Author Hubert Gatignon
Format Hardback
Page Count 474
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 887g
Dimensions(mm) 236mm * 159mm * 39mm
INSEAD-Wharton Alliance experts explore the controversial topic of how business can respond to globalization.
About the Author
Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program. John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.
Reviews
'... a milestone on the unified academic treatment of global business.' getAbstract.com
'Excellent introduction to the issues at the leading edge of globalization today.' Long Range Planning
Book Information
ISBN 9780521835718
Author Hubert Gatignon
Format Hardback
Page Count 474
Imprint Cambridge University Press
Publisher Cambridge University Press
Weight(grams) 887g
Dimensions(mm) 236mm * 159mm * 39mm
