Shortlisted for the 2020 Baillie Gifford Prize A New Statesman Book of the Year This is the story of our quest to understand the most mysterious object in the universe: the human brain. Today we tend to picture it as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock the its deepest secrets once and for all? Galloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latest theories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capable of extraordinary cognitive feats. A complete understanding seems within our grasp. But to make that final breakthrough, we may need a radical new approach. At every step of our quest, Cobb shows that it was new ideas that brought illumination. Where, he asks, might the next one come from? What will it be?

A monumental, sweeping journey from the ancient roots of neurology to the most astonishing recent research, which Henry Marsh (Admissions) called an 'intellectual tour de force'

About the Author
Matthew Cobb is Professor of Zoology at the University of Manchester. His previous books include Life's Greatest Secret:The Race to Discover the Genetic Code, which was shortlisted for the the Royal Society Winton Book Prize, and the acclaimed histories The Resistance and Eleven Days in August. He is also the award-winning translator of books on the history of molecular biology, on Darwin's ideas and on the nature of life.

Reviews
An intellectual tour de force, and a brilliant demonstration of how a historical approach is often the best way of explaining difficult scientific problems ... For anybody who wants to understand the depths of our understanding of our brains, and our even deeper ignorance, I cannot recommend this book strongly enough. -- Henry Marsh * New Statesman *
Sweeping and electrifyingly sceptical -- James McConnachie * The Times *
Cobb is a rare jewel. [The Idea of the Brain] is a typically erudite, thrilling and thorough exploration of the most complex thing in the known universe. -- Adam Rutherford * The Week *
The best book produced in my lifetime on the brain. -- Richard C Atkinson, President Emeritus, University of California



Book Information
ISBN 9781781255902
Author Professor Matthew Cobb
Format Paperback
Page Count 480
Imprint Profile Books Ltd
Publisher Profile Books Ltd
Weight(grams) 399g
Dimensions(mm) 196mm * 128mm * 36mm