Description
By conservative estimate 55 per cent of the adult population watched or listened to all the Kennedy-Nixon television debates of 1960, 80 per cent saw or heard at least one. In this volume thirty experts in communications, political analysis, and opinion research address themselves to the questions raised by this unprecedented event. Following Harold D. Lasswell's introduction, which sets the stage by surveying the challenges which face the student of communications and political behavior as a result of the debates, the articles explore the background, circumstances, and effects of the debates in great detail.
Book Information
ISBN 9780253326317
Author Sidney Kraus
Format Paperback
Page Count 444
Imprint Indiana University Press
Publisher Indiana University Press
Weight(grams) 454g
