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The Future of the Multinational Company by Julian Birkinshaw 9780470850657
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The Future of the Multinational Company by Julian Birkinshaw 9780470850657

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Recent Events --from September 11, to the anti--globalization protests to the collapse of the high--tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. * Brings together the leading authorities in the field of global / international busi--ness. * Accademically rigourous but accessible ai...* Addresses a topic of concern to practitioners and academics alike

Book Information
ISBN 9780470850657
Author Julian Birkinshaw
Format Hardback
Page Count 282
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 672g

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