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The Future of Marketing: Critical 21st Century Perspectives by P. Kitchen 9780333992869
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The Future of Marketing: Critical 21st Century Perspectives by P. Kitchen 9780333992869

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Description

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Book Information
ISBN 9780333992869
Author P. Kitchen
Format Hardback
Page Count 196
Imprint Palgrave Macmillan
Publisher Palgrave Macmillan
Weight(grams) 430g

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