From the man the Wall Street Journal describes as a 'global change guru', more than one hundred of the trends that touch every aspect of our lives. Patrick Dixon looks at how the future will be Fast, Urban, Tribal, Universal, Radical and Ethical - a future of boom and bust and great economic change as the emerging markets grow up; a future of great advances in medicine and also greater threats from viral epidemics; a future of political shocks and greater conflicts; a future in which people will strive for more privacy and businesses will change the way they relate to their staff and their customers; a future in which there will be driverless cars and solar power generated in the desert will power cities thousands of miles away. In short, with great perception and insight, Patrick Dixon highlights the risks that a future-proof business needs to be aware of, and what to prepare for if it is to prosper and survive in a world where customers and markets, politics and demographics, technology and skills, and opportunities and choices will be very different.

The way the world is changing - the trends everyone is interested in and which businesses must take account of if they are to survive and prosper in the future From the author of Futurewise

About the Author
Patrick Dixon trained as a physician before in 1979 setting up an IT business involved in artificial intelligence and medical technology. Today he advises the senior teams of many of the world's largest corporations. More than 500,000 web pages talk about Patrick Dixon and his ideas as a futurist, with cumulative TV, radio and press audience reach estimated to be more than 450 million. He has been ranked one of the twenty most influential business thinkers alive today. He is the author of fifteen books, including Futurewise published by Profile, (of which 575,000 copies have been sold and which have been translated into thirty-six languages).

Reviews
Praise for Futurewise: "A must read for anyone keen to understand what the future may hold for them -- Lynda Gratton, London Business School
Indispensable guide to the future -- Sir Peter Vardy



Book Information
ISBN 9781781254974
Author Patrick Dixon
Format Paperback
Page Count 352
Imprint Profile Books Ltd
Publisher Profile Books Ltd
Weight(grams) 373g
Dimensions(mm) 198mm * 129mm * 25mm