The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success. Recognizing that engaged employees are more productive, engender greater customer satisfaction and loyalty, and can help to promote your company's brand, the book gives you the necessary tools to make this happen. The author draws on a wide range of international case studies and examples, which demonstrate how an actively-engaged workforce can help your organization to flourish. You are shown how to measure the level of your employees' engagement and provided with a strategy to apply to help increase active staff participation.

Demonstrates the link between employee engagement, customer satisfaction, productivity and long term business growth Examines what drives an employee to give their best Case studies of global companies include; Microsoft, Coca-Cola and Google Provides checklists to help track progress, key learning points and sample questionnaires

About the Author
Sarah Cook is a management development consultant who specializes in helping organizations develop their leadership and employee capability. Sarah previously worked as a marketing manager for Unilever and as Head of Customer Care for a retail management consultancy. She is the author of three other books published with Kogan Page.

Reviews
"Explains how to maintain and increase employee engagement measurably." Publishing News, 14 March 2008



Book Information
ISBN 9780749449445
Author Sarah Cook
Format Paperback
Page Count 240
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 364g
Dimensions(mm) 234mm * 156mm * 13mm