Description
Conventional wisdom on strategy is no longer a reliable guide. In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique. Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples--including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble--Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes. The authors reveal: * Why you should focus on a system of a few aligned capabilities * How to identify the "way to play" in your market * How to design a strategy for well-modulated growth * How to align a portfolio of businesses behind your capability system * How your strategy clarifies growth, costs, and people decisions Few companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.
About the Author
Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Marketing Advisory Council. Cesare Mainardi is Managing Director of Booz & Company's North American business and is a member of the firm's Executive Committee. In 2005, Consulting magazine named him in its Top 25 Consultants list.
Reviews
Named by strategy+business magazine as one of the Best Business Books of 2011. "Few companies achieve a capabilities-driven "right to win" in their markets. This book will help your firm be among them." - Consulting Magazine
Book Information
ISBN 9781422136515
Author Paul Leinwand
Format Hardback
Page Count 240
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press
Weight(grams) 496g
About the Author
Paul Leinwand is a Partner in Booz & Company's global consumer, media, and retail practice. He serves as chair of the firm's Marketing Advisory Council. Cesare Mainardi is Managing Director of Booz & Company's North American business and is a member of the firm's Executive Committee. In 2005, Consulting magazine named him in its Top 25 Consultants list.
Reviews
Named by strategy+business magazine as one of the Best Business Books of 2011. "Few companies achieve a capabilities-driven "right to win" in their markets. This book will help your firm be among them." - Consulting Magazine
Book Information
ISBN 9781422136515
Author Paul Leinwand
Format Hardback
Page Count 240
Imprint Harvard Business Review Press
Publisher Harvard Business Review Press
Weight(grams) 496g
