Though entrepreneurs understand the `mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the `why' questions. Each chapter starts with a `why' question and focuses on the `fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very `human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already `in business'.

About the Author
Neil Francis has many years of experience as a Chairman, CEO, and Director. Currently he is the Chairman of a digital agency, director of two internet companies, a social enterprise that creates partnerships between Scottish and Rwandan individuals and companies, and a consultancy practice.


Book Information
ISBN 9781911498810
Author Neil Francis
Format Hardback
Page Count 128
Imprint LID Publishing
Publisher LID Publishing