Your father most likely enjoyed the security of life-time employment with a major corporation. No more. While the previous generation had an average of four employers over the course of their lifetimes, the current generation will hold four different jobs by the time they reach 30. One of their employers will be either someone they know or themselves. If you're not an agent of change by contributing to innovation and doing something different and better today than yesterday, don't expect your job to be around for much longer. Over two-thirds of college students will be their own boss at some point in their lifetime. You can either take a job or, by becoming an entrepreneur, create jobs for others. Entrepreneurship is good not just for individuals. It is also the link to growth, jobs and competitiveness in a global economy. The too often missing link in communities, cities, states, and entire countries plagued by rising unemployment and stagnation is entrepreneurship. What saved America from going under in a sea of imports flooding in from Japan and Europe? The same thing that has emerged as the positive and proactive response to globalization-- entrepreneurship. The world has woken up and stands at the crossroads: Welcome to the entrepreneurial society.

About the Author
David B. Audretsch is Director of the Entrepreneurship, Growth and Public Policy Division at the Max Planck Institute of Economics and Ameritech Chair of Economic Development at Indiana University.

Reviews
The Entrepreneurial Society is a guided tour of economic opportunity by a man who knows equally well the languages of businesses and universities, Europe and the United States, history and politics, Bob Dylan and the literature of technical economics. David Audretsch has something interesting to say about all of it. * David Warsh, author, Knowledge and the Wealth Of Nations: A Story of Economic Discovery and editor, economicprincipals.com *
With insight and clarity, Audretsch describes the sweeping transformation of the American economy over the past two decades. Adroitly weaving together social, economic, and cultural changes, he chronicles the demise of the bureaucratic 'managed' economy. The dawn of the entrepreneurial society' in its place carries far-reaching consequences, and Audretsch's book serves as an important guide to exploring them." * Carl J. Schramm, President and CEO, The Kauffman Foundation *



Book Information
ISBN 9780195183504
Author David B. Audretsch
Format Hardback
Page Count 248
Imprint Oxford University Press Inc
Publisher Oxford University Press Inc
Weight(grams) 524g
Dimensions(mm) 155mm * 236mm * 18mm