Entrepreneurs are defined as all-powerful, never-fail gurus who shoulder our collective necessity for enterprise. Promoted through education, politics and media, the mythical entrepreneur bears little relation to the messy reality of running a small business. Based on analysis spanning 30 years, this book challenges the pervasive misrepresentation of business creators in the UK, US, India and China. It examines how The Entrepreneurial Myth damages entrepreneur's mental health, skews public policy, amplifies business failure rates and undermines global economies.

Hear a heartfelt call to business people and politicians, legislators and educators, to redesign enterprise for the next generation. Help strip The Entrepreneurial Myth of its power and recalibrate success. Seize this vital opportunity to boost entrepreneurial wellbeing and resilience. This book is a timely invitation to build a more reflective, more effective entrepreneurship for the health and wealth of all.

About the Author
Louise Nicolson is a business curator and coach with over twenty years' experience in entrepreneurship, journalism, public relations and employee engagement. She launched, led and sold an award-winning communication consultancy and summer school, before joining a City PR firm as Partner.


Book Information
ISBN 9781912555086
Author Louise Nicolson
Format Paperback
Page Count 240
Imprint LID Publishing
Publisher LID Publishing