WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today's consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy's, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to; they want to be engaged.

About the Author
Carlos Gil is based in Jacksonville, Florida and is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands. Gil's work is featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.

Reviews
"Carlos Gil is a marketing visionary who I am proud to call a "friend." His book is in a league of its own." * Jeff "Ja Rule" Atkins, Rapper, Entrepreneur *
"Is your marketing failing? Study this book. Carlos Gil reveals a strategy for developing a loyal community in an age where loyalty is hard to come by." * Michael Stelzner, Founder and CEO, Social Media Examiner *
"Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand." * Bonin Bough, Founder and Chief Growth Officer, Bonin Ventures *
"Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing." * Gerard Adams, Co-founder, Elite Daily *
"Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. The End of Marketing is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions." * Josh Machiz, Head of Client Engagement, Nasdaq *



Book Information
ISBN 9781398601345
Author Carlos Gil
Format Paperback
Page Count 288
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 400g
Dimensions(mm) 215mm * 140mm * 20mm