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The Dynamics of Advertising by Barry Richards 9789058230850
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The Dynamics of Advertising by Barry Richards 9789058230850

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Description

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

About the Author
Jackie Botterill, Iain MacRury, Barry Richards

Reviews

"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."





Book Information
ISBN 9789058230850
Author Jackie Botterill
Format Paperback
Page Count 296
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 550g

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