What's Your Website's ROI?

Written to help marketers-from the Fortune 1000 to small business owners and solopreneurs-turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.

Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:

• Integrate a digital marketing plan with traditional marketing outreach efforts
• Maximize open rates, click-through rates, conversions, and sales
• Avoid the most common internet marketing mistakes that cause people to fail online
• Build a large and responsive opt-in email list
• Master Google AdWords, Facebook Advertising, and other traffic-generating tactics
• Drive quality leads to your online and offline storefronts
• Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms
• Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)

Book excerpts shared on Entrepreneur.com to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur's social networks, which total 11.7 million engaged

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts

Instagram spotlight campaign featuring case studies in the book
Author Marketing

Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include:

Promotion to author's 65,000 weekly newsletter subscribers

Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter"

Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers

Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers

About the Author
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in business-to-business and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. Praised by David Ogilvy, his work includes more than 90 books and regular columns for Target Marketing Magazine and The Direct Response Letter. He resides in Montville, NJ.


Book Information
ISBN 9781599186214
Author Robert W Bly
Format Paperback
Page Count 330
Imprint Entrepreneur Press
Publisher Entrepreneur Press