Description
An indispensable guide that shows companies how to treat data as a strategic asset
Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset.
Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers
- Risk mitigation
- Cost control
- Revenue optimization
- Undisciplined and reactive organizations
- Proactive organizations
- Analysis, improvement, and control technology
Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.
About the Author
Tony Fisher is President and CEO of DataFlux, a wholly owned subsidiary of SAS, that enables companies to analyze, improve, and control their data through an integrated technology platform. He has guided DataFlux through tremendous growth as it became a market-leading provider of data quality and data integration solutions and speaks throughout the world on emerging trends in data quality, data integration, and master data management, as well as how better management of data leads to business optimization.
Book Information
ISBN 9780470462263
Author Tony Fisher
Format Hardback
Page Count 240
Imprint John Wiley & Sons Inc
Publisher John Wiley & Sons Inc
Weight(grams) 431g
Dimensions(mm) 231mm * 155mm * 25mm
