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The Customer Century: Lessons from World Class Companies in Integrated Communications by Anders Gronstedt 9780415512787
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The Customer Century: Lessons from World Class Companies in Integrated Communications by Anders Gronstedt 9780415512787

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Description

Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming 'customer century'.

Book Information
ISBN 9780415512787
Author Anders Gronstedt
Format Paperback
Page Count 252
Imprint Routledge
Publisher Taylor & Francis Ltd
Weight(grams) 408g

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