GRATITUDE IS A BUSINESS STRATEGY
We may live in a world dominated by technological innovations capable of offering us "personalized" contact with our clients and customers, but in The Currency of Gratitude, Michele Bailey argues that heartfelt, specific, and direct communication steeped in gratitude can grow and sustain a business far better than any targeted technology.
Bailey begins from the premise that our professional and personal lives are not as separable as we've allowed them to seem. Given that inseparability, the central tenet of all good business comes down to the cultivation of genuine and long-lasting connections and relationships that acknowledge and develop the whole person.
Through engaging stories and real-life business examples, Bailey shows how making gratitude a priority in one's professional life enables businesses to attract and retain top talent and clients and raises employee engagement and productivity. By cultivating brand ambassadors, sustaining a culture of gratitude within one's business can have cascading outward effects-from increased brand awareness to improved customer satisfaction and loyalty.
The Currency of Gratitude proves that small gestures can have big results and invites you to consider immediate and practical ways for promoting gratitude within your own business culture.

About the Author
MICHELE BAILEY is the CEO of The Blazing Group, a brand and culture agency born of her strategy-first approach to business and desire to enhance employee wellness in pursuit of business goals. Her ad agency, Blazing, is turning branding inside out with MY BIG IDEA (R), a mentoring and wellness program designed to propel individuals forward in their quest for personal and professional success. Michele's boundless energy and vision have earned her international recognition as a champion of women in business. A driving force in bringing the first Women Presidents' Organization (WPO) chapter to Canada, she currently sits on the WPO board as its international representative. A firm believer in the power of gratitude in business, Michele absolutely walks the talk.

Reviews

You may have heard that gratitude is good for your health and well-being, but did you also know that it's good for your business?
Michele Bailey offers a moving and straightforward guide to enabling business growth using gratitude as your currency. The Currency of Gratitude is filled with stories about cultivating a business brand and business culture centered on expressing thankfulness. Bailey provides a unique approach to addressing people's need for meaningful acknowledgment and offers readers the opportunity-through reflection questions and goal-setting exercises-to get clear about whom and what they're thankful for-and how to transform their professional lives as a result.

Book Information
ISBN 9781950863396
Author Michele Bailey
Format Hardback
Page Count 168
Imprint Forbes Books
Publisher Advantage Media Group
Dimensions(mm) 231mm * 155mm * 20mm