Description
Problem solving tools to solve any business challenge.
Using proven, innovative techniques from some major players in the business world, this is the go-to book for every professional who wants to find better answers to their business challenges.
About the Author
Ian Atkinson is Creative Director at Tangible, a successful integrated agency, and a copywriter by background. He had written two other books: The FT Essential Guide to Business Writing and Copy Righter.
He gives talks on creativity and runs workshops on creative problem solving for clients such as Barclays, Dyson, HBOS and National Geographic, plus charities including Guide Dogs, Oxfam, Shelter and The Red Cross.
Reviews
Hugely practical, gives you powerful new ways to think... a godsend for cracking business challenges
Dean Lamble, Managing Director, SunLife
Gets my vote for the most compelling business book of the last decade... a real game-changer.
Jason Longley, Head of Business Development at ACE
Everyone who's serious about taking their business forward should read this book.
Paul Handley, Strategy Partner, Tangible
Book Information
ISBN 9781292016184
Author Ian Atkinson
Format Paperback
Page Count 184
Imprint Pearson Business
Publisher Pearson Education Limited
Weight(grams) 200g
Dimensions(mm) 218mm * 138mm * 20mm
