Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Includes a foreword from Joseph Jaffe - best-selling author of Flip the Funnel Highlights just how important people and company culture are to brand positioning and the bottom line Includes case studies of companies such as Zappos, Intel, Cisco, Kodak, Nokia, Unilever, Diageo, Edelman, and Microsoft

About the Author
Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.

Reviews
"It is widely accepted that social media has changed the world of marketing dramatically in the last few years, but few books sum up exactly what that is, and how to harness it, better than The Conversation Company by Steven Van Belleghem" * Start Your Business Magazine *
"...hits the nail on the head when it describes the modern, forward-thinking organisation as one that listens before it speaks." * B2B Marketing Magazine *
"Split into short, snappy sections, Conversation Company offers practical tips backed up by with real examples from across the globe from Heineken and KLM to Google and Ralph Lauren. Vitally, the author includes examples of bad practice as well as good and the numerous case studies back up his theories and make the book highly readable. A professor at the Belgium-based Vlerick Business School, Steven's previous book, The Conversation Manager, won several awards and this one might well follow in the same vein." * Inside Out, the magazine of the Institute of Internal Communication *



Book Information
ISBN 9780749464738
Author Steven Van Belleghem
Format Paperback
Page Count 288
Imprint Kogan Page Ltd
Publisher Kogan Page Ltd
Weight(grams) 434g
Dimensions(mm) 235mm * 156mm * 12mm