It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

* A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras. * Takes managing vision and values from an art to a science * Gives an unrivalled insight into managing the needs of all corporate stakeholders

About the Author
Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.


Book Information
ISBN 9780750661997
Author Hugh Davidson
Format Paperback
Page Count 366
Imprint Butterworth-Heinemann Ltd
Publisher Taylor & Francis Ltd
Weight(grams) 703g