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The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine 9780465024094 [USED COPY]
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The Cluetrain Manifesto: 10th Anniversary Edition by Rick Levine 9780465024094 [USED COPY]

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Description

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

Book Information
ISBN 9780465024094
Author Rick Levine
Format Paperback
Page Count 320
Imprint Basic Books
Publisher INGRAM PUBLISHER SERVICES US
Weight(grams) 332g

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