Description
"My friend, Ben Stein, has written a short book that tells you everything you need to know about investing (and in words you can understand). Follow Ben's advice and you will do far better than almost all investors." - Warren Buffett
In his entertaining and informative style that has captivated generations, beloved New York Times bestselling author, actor, and financial expert Ben Stein sets the record straight about capitalism in the United States-it is not the "rigged system" young people are led to believe. As he reveals in The Capitalist Code, "Life can be faced by moaning and complaining or it can be faced by study, work, optimism, and faith in the free capitalist system. Guess which side gets the happier life?"
Most Americans have not inherited wealth or a successful business that could set them up for life. That means most Americans are destined for financial worry and concern for the rest of their lives. Right? Wrong! Ben Stein explains how the wonderful system of stock market capitalism can allow any American to build financial security. In this succinct guide, you will learn:
- Why it really is better to have money-and how to get there
- How to save first, and then spend automatically
- Why investing in great companies is easier than you think
That's what this book is all about: how to harness the incredible power of the U.S. economy for enjoyment and security by being owners of profitable businesses-by consistent, conservative investment starting as young as possible in a diversified portfolio of stocks. Anyone can be a capitalist-and should be. All it takes is a little bit of knowledge and an even smaller amount of action. All it takes is The Capitalist Code.
MARKETING
- EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be to retailers. Email will start 3-weeks prior to pub date and end 1-2 weeks after.
- NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be to retailers. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers
- NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.
- TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.
- NATIONAL SIRIUS RADIO CAMPAIGN - Rush Limbaugh, Coast to Coast, Glenn Beck, Sean Hannity, Michael Savage
- NATIONAL MEDIA CAMPAIGN - Mornings with Maria, Fox & Friends, Morning Joe, CNN's Michael Smerconish, Fox Business, Varney & Co.
- NATIONAL PRINT MEDIA - Washington Times, New York Post, Denver Post, USA Today, Wall Street Journal, New York Times
About the Author
Ben Stein (Los Angeles, CA) is a respected economist who is known to many as a movie and television personality, but has worked more in personal and corporate finance than anywhere else. He has written about finance for Barron's, The Wall Street Journal, The New York Times, and Fortune; was one of the chief busters of the junk-bond frauds of the 1980s; has been a longtime critic of corporate executives' self-dealing; and has cowritten eight finance books.
Stein travels the country speaking about finance in both serious and humorous ways, and is a regular contributor to CBS's Sunday Morning, CNN, and Fox News. He was the 2009 winner of the Malcolm Forbes Award for Excellence in Financial Journalism.
Reviews
In The Capitalist Code, the latest in a series of books aimed at younger readers with whom he has established a unique rapport, his intention is to talk about basic investing in a down-to-earth and commonsensical way, the prose always direct and straightforward, never abstract or complex. -THE WASHINGTON TIMES
Awards
Winner of Malcolm Forbes Award for Excellence in Financial Journalism 2009 (United States).
Book Information
ISBN 9781630060848
Author Ben Stein
Format Hardback
Page Count 208
Imprint Humanix Books
Publisher Humanix Books
