Tourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic.

This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on 'business' and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry.

This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of:

• Brexit (the UK's decision to leave the European Union)

• the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support

• Sustainability and the reduction of the negative impacts caused by tourism

Chris Holloway was a former Professor of Tourism Management at the University of the West of England.

Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster.

About the Author
Claire Humphreys has a PhD in Tourism Studies and has spent more than 20 years teaching tourism to undergraduate and master's level students. During her teaching career she has taught a variety of different subject areas which has drawn on her wider appreciation of the tourism industry. Her PhD and research publications reflect a particular interest in sports tourism. Prior to teaching she worked for a European tour operator.


Book Information
ISBN 9781529780987
Author J. Christopher Holloway
Format Paperback
Page Count 648
Imprint Sage Publications Ltd
Publisher Sage Publications Ltd
Weight(grams) 1540g