The Building as Screen: A History, Theory, and Practice of Massive Media describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices that include large outdoor projections, programmable architectural facades, and urban screens -- in order to better understand their critical and creative potential. Massive media is named as such not only because of the size and subsequent visibility of this phenomenon but also for its characteristic networks and interactive screen and cinema-like qualities. Examples include the programmable lighting of the Empire State Building and the interactive projections of Montreal's Quartier des spectacles, as well as a number of works created by the author himself. This book argues that massive media enables and necessitates the development of new practices of expanded cinema, public data visualization, and installation art and curation that blend the logics of urban space, monumentality, and the public sphere with the aesthetics and affordances of digital information and the moving image.

About the Author
Dave Colangelo is Professor of Digital Experience Design in the School of Design at George Brown College, Director, North America, of the Media Architecture Institute, and Co-Founder of Public Visualization Studio.

Reviews
Winner of the SCMS 2021 Anne Friedberg Innovative Scholarship Award! Committee members Mark Gallagher (Chair), Erica Stein, Kara Andersen reported, "The winning title was a consensus choice that all on the committee ranked highly and were pleased to champion."



Book Information
ISBN 9789462989498
Author Dave Colangelo
Format Hardback
Page Count 192
Imprint Amsterdam University Press
Publisher Amsterdam University Press