A TIMES BEST BUSINESS BOOK OF 2022 SHORTLISTED FOR A BUSINESS BOOK AWARD 'A gripping story about a great British brand' Jeremy Vine Lightweight, compact, and now, electric: the cityscape has been forever changed by the addition of the Brompton bike, with its distinctive style and clever folding design. For over forty years, the Brompton's modular design has remained virtually unchanged. It has stood not only the test of time but every financial crash since 1976, Brexit, and COVID-19, not to mention every other risk which any business faces. Where, then, did this ingenious feat of engineering come from? Who were the minds behind it? And how did a small company grow to become one of the biggest cycling brand names in the world? This is not only the first look behind the scenes at Brompton Bicycle Ltd, but a masterclass in entrepreneurship, manufacturing, and scaling a business.

The story of the iconic Brompton bicycle and the company that built it

About the Author
Will Butler-Adams is a chartered engineer and CEO of Brompton Bicycle Limited. He was appointed OBE in the 2015 New Year Honours, has featured in multiple publications including the FT, and delivered talks for Google and PwC. Dan Davies is a journalist and former regulatory economist at the Bank of England. He works as an analyst for a number of investment banks and has written for the FT and New Yorker.

Reviews
A gripping story about a great British brand -- Jeremy Vine
Since I left racing, Will Butler-Adams has helped me rediscover the joy of cycling. My Brompton has become my favourite bicycle, and Brompton the company is the inspiration for what my own company, CHPT3, can become -- David Millar, former professional cyclist and CEO of CHPT3
This is the story of the Brompton bicycle, and the company that made it. The story of the people who built the company and how and why we did what we did. It's a story about brazing, and titanium, and distributor networks and management buyouts and paint inspection. The Brompton isn't the only folding bike in the world and it wasn't the first ... But we have a vision. Quite simply, we want to change people's lives -- From the Introduction
Brompton is a rare company ... This book sets out its story - including the complexities of the lightweight design - but is so much more than that. It's about managing tricky geniuses, the value of persistence and a cri de coeur from its charismatic chief executive, Will Butler-Adams * Times Best Business Books of 2022 *



Book Information
ISBN 9781788168304
Author Will Butler-Adams
Format Hardback
Page Count 288
Imprint Profile Books Ltd
Publisher Profile Books Ltd
Weight(grams) 580g
Dimensions(mm) 236mm * 158mm * 26mm