In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term customers. Since then, this approach has been applied to over 470 businesses and organisations worldwide. In the last 10 years the author has enhanced this core methodology with a number of other working tools, bringing in all the elements of the New Media and interactive marketing techniques to create a unique marketing methodology for the 21st century approach to marketing. Every company is staring at its order book looking for ways to improve it. This book shows them how.

About the Author
Barnaby Wynter spent ten years in the advertising industry working for a number of different agencies before becoming managing director of the marketing consultancy known as The Brand Bucket CompanyA", named after the trademarked branding philosophy outlined in this book.


Book Information
ISBN 9781852526528
Author Barnaby Wynter
Format Paperback
Page Count 200
Imprint Management Books 2000 Ltd
Publisher Management Books 2000 Ltd
Weight(grams) 360g
Dimensions(mm) 210mm * 148mm * 13mm